Search Engines display different kinds of listings in the Search Engine Results Pages(SERP).Broadly there are two types of listings
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Organic Search Results
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Sponsored Listings
Organic Search Results are the actual results which the Search Engines display as a result of the keywords the surfer keys in. (These listings are a result of SEO done on the sites listed)
Sponsored Listings are paid listings. So, this is advertising not SEO.
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