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SEO Techniques
SEO techniques are classified into two broad categories:-
White Hat Techniques – Methods which confirm to search engine guidelines and involves no deception.
Black Hat Techniques – Attempts to improve rankings in ways that are disapproved of by the search engines.
White Hat Techniques – Methods which confirm to search engine guidelines and involves no deception.
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Relevant Content (Content is King)
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Stay up-to-date
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Improve upon existing content
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Real Popularity
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Bloggers
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News Sites
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Social Media Sites
History of SEO
Webmasters and Content Providers began optimizing sites for search engines in the mid 1990’s.
Initially the webmasters had to just submit the URL to the search engines and then the search engines would send spiders to crawl that page and extract links to other pages and return information found on the page to be indexed.
SEM & SEO
Search Engine Marketing (SEM) = Search Engine Optimization(SEO) + Paid Inclusions.
SEM is the total package – Advertising, SEO and every other element for the consequent success of the website. The sum total efforts to accomplish conversions and traffic.
Search Engine Optimization is the set of methods aimed at improving the ranking of a website in search engine listings.
SEO is a subset of SEM.
Search Engine Basics
Search Engines display different kinds of listings in the Search Engine Results Pages(SERP).Broadly there are two types of listings
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Organic Search Results
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Sponsored Listings
Organic Search Results are the actual results which the Search Engines display as a result of the keywords the surfer keys in. (These listings are a result of SEO done on the sites listed)
Sponsored Listings are paid listings. So, this is advertising not SEO.
